Semalt Describes How To Build A PBN: Website Grid Promotion

When the owner of a project in an overheated niche or a webmaster with the task to bring a website to the top in a competitive topic runs into the ceiling of standard promotion methods, they usually start looking at gray methods, including PBN. Today, Semalt has taken care to briefly summarize the pros / cons and listed the steps you will have to go through when creating satellite sites.

PBN (Private Blog Network): site grids

They are created to receive a controlled and shareware external link mass for promoting the main site (its individual pages). Domains for PBN are bought at auctions or dropped domains (the registration of which was not renewed or the site was abandoned for any other reason).

This is a convenient, but dangerous and expensive way to get links to your resource. PBN is not a panacea and only works in conjunction with other optimization tools. That is, if the site and the goods on it are shit, then a private blog network will not help. Or it will help, but not for long.

PBN: pros and cons

If the site that you promote or own does not need links, you are already at the top in high-frequency queries - hurray and keep it up. If you constantly have to balance and stay in the SERP at a high position, or you want to be in SERP with an extended snippet, you probably can't do without PBN. But this:


Search for a domain with history, check history (did the site change the subject, how often and how far from what you need), search for thematic sites and sites that are as close as possible to the topic, check the site's link profile, search for it in blacklists...

Then, if everything is in order, the creation and implementation of the design (it should be different for all grid sites), filling it with content. Oh yes, one article won't be enough. We start from 5-10. For one grid site. And such sites should be created from 10.

And the link weight will also not come immediately, after the link is installed and indexed, you need to wait about 2-3 weeks to get the donor weight.


All of the above work is not cheap. It is relatively inexpensive to order such a service from a team of specialists, where all stages and actions are evenly distributed among people and the work is put on stream. Plus, teams, as a rule, have all the necessary tools: paid programs and services for finding and analyzing resources.

The more competitive the topic is, the more difficult and expensive it is to buy a domain.

Also, the team on the customer's side should have their own SEO experts (necessarily on staff) who will be able to maintain the grid in the future. This is not easy and requires a variety of security measures. For example: 
  • work with each site on the network from a different IP address; 
  • ideally not have Google services on your work computer;
  • and / or work in incognito mode, and so on.
This also includes spending on the gradual filling of such sites with content, optimization of old content.

Stress, a lot of stress

The constant fear that someone (competitors or Google itself) will burn the net, and you will lose everything at once: PBN, links, and fall under the search engine filter.

When there are so many arguments against it, does it make sense to build satellites? If the site is already working on outreach, buying links on exchanges, then with a competently and well-built grid you get a "fat" link mass. Especially true for overheated niches.

This is an effective method of promotion for sites and topics in which it makes sense / important to promote high-frequency queries and such queries are included in the top 30 of your topic.

Besides, PBN, if it works correctly, is a chance to really control the link profile of your site. You know for sure that no one will suddenly delete the link, the site will not be demolished, you yourself keep the quality of the resource.

You can also change links to relevant pages of the main site, make linking within each site of the grid, and, by pumping this or that article from the donor site, increase the link weight on the main resource.

In addition, donor sites either fully correspond to your topic or are relevant to individual pages, densely overlap by topic or niche.

If you fill each site with unique and useful content, take care of the markup, then for grid sites, it is not at all essential to create a unique design.

PBN link quality can only change if the search engine algorithms change.


All the advantages of a private blog network are possible only if you have a team and resources that can support and develop it. You can't just take and once and for all hide the link between the grid and one owner. Optimizers will have to cheat Google on a regular basis.

PBN types

Discover here three types of PBN

Social network

These PBNs are created on popular blogging platforms. They are effective in promoting low-competitive niches.

This is a relatively quick and cheap way to create a mesh. What do you need:
  • make a website or blog of the desired topic on a free resource (free website builders to help you);
  • fill in the profile in detail with believable information;
  • collect the semantic core;
  • upload content and link to the main resource.

All sites on blogging platforms differ in style, design, and sometimes even tone of voice. Of course, the profile information is different and you cannot associate each blog site in the grid with the same owner. Links from content lead not only to the owner's website but also to other trust resources. In addition, links do not lead to one page of the main site (for example, not only to the main site, but also to an article in a blog or to a page of partners).

Links are organically sewn into the content.

Remember, content is everything. These should be useful articles, reviews, notes. Those links that lead live and interested users are valuable.

Disadvantages of this grid: it is laborious to find a domain with a good history - hence the link weight is also questionable.

Refurbished PBN

We are talking about sites recovered from the web archive. It's a lottery. Here there is a risk of getting to a site that is not indexed, is under a filter, or on the blacklist of search engines.

Niche site grid

Websites that the owners sell. Resources that are close or relevant to the topic of the main site. They have a good history, a certain number of pages of such sites are already indexed. These are sites with traffic, so there are no sanctions on them. Such resources have backlinks, which means the weight of links installed from them will be greater.

All three PBNs can be used to build external link building, but the niche network is considered the most effective.

Steps to create a PBN

Discover here how to create a PBN step by step.

Domain search

The domain is the backbone of PBN; it is important to find a domain that already has a good link mass to transfer to our site.

Expired: domains with an expired registration, you can buy such domains at the registrar's price. Use aggregators to find the lowest price.

Auction: at this stage, it is possible to buy the best domains. The point is simple, when the domain registration date expires, all market participants have the opportunity to compete for the domain in the auction mode. If the domain is not renewed by the current owner and your rate is higher than the rest, you will receive a domain. Price range - up to tens of thousands of dollars per domain...


Each auction or backorder service has its lists of domains that are currently bidding. You need to unload them and check them against your criteria.

  • good chance to get the fattest domains at the right price.
  • the approach works only in automated execution;
  • high cost for process automation;
  • need API services Serpstat, Semalt, Ahrefs, Majestic, Similarweb, Moz.
Where to look for domains
  • Worldwide:; namecheap; namejet. 


In this case, you transfer all domain search processes to services. Make a monthly fee and the services discount domains with all the necessary characteristics. You need to check the domain for the spam again yourself and place a bid.

  • Convenience, you do not need to think about how to set up the process from search to data aggregation.
  • Updatable dashboards.
  • Each service has its advantages.
  • domains are visible to everyone, both you and your competitors in the niche;
  • services do not always give all domains that can be purchased;
  • sometimes they give incorrect data about the domain.

Search for expired domains

There are many techniques for finding domains, but if you write in general terms, the point is to parse the entire Internet and find expired domains with the characteristics you need.

  • low cost of domains.
  • time-consuming low-emission method;
  • you need a tool for determining domains for purchase availability;
  • needof large API limits for Serpstat, Ahrefs, Majestic, SimilarWeb, Moz.

Contractor services

Here they will do all the work for you, but still, check what they give you. For example: Semalt Agency.

  • you don't need to figure out how it all works - saving your time.
  • you have no control over anything;
  • the price is higher due to the contractor's commission.
With domains figured out, what's next?

Finding content for your site grid

Depending on the goals of PBN, you can fill the site with the necessary materials. Content can be not only text, it can be pictures, videos, games, products, restaurant menus, data aggregators, in general, anything you like. Therefore, make PBN according to your topic. If you have a gaming site, then it may be worth making a fake game store, or a browser game.

You can order the writing of texts on semantics, make the correct structure of the site, and organize a thoughtful linking. Spend 200 hours building 10 websites. As a result, the index will contain only the main pages of the sites. Yes, there are, and such risks.

You can also generate content through or

A basic list of ways to create text content

  • search for the subject text;
  • translation of texts from related languages;
  • generation of texts;
  • writing texts;
  • take video subtitles on YouTube / transcribe audio and video content.

Create a website and deploy it to hosting

Briefly what you need to do: raise the site and not get burned on a dozen footprints that the sites are connected to. There are a lot of footprints: contacts, domain owner, IP, NS-server, website CMS, domain registration date, templates, identical pieces of code.

There are also so many approaches to grid hosting:

1- If you do not have time to manage hosting / servers (or this is a small test), then use the services of special services like PBN.HOSTING or Easy Blog Networks. Such services create accounts on different registrars.

But there is a very big disadvantage: your neighbors may be the same PBNs, or you do not control your sites, you depend on services.

2- You can upload all sites to one server and set up proxying, for example: via CloudFlare.

3- There is a more reliable way to hide footprints: create dozens of accounts on different hosters and host sites there. But you must admit that keeping records and support of even 10 hosters requires the efforts of a specially trained person. In doubt: join Semalt Agency to get help.

Site network management

And most importantly, when building a grid, you need to understand who is responsible and for what. If you make 10 sites, there won't be much of a problem. But if you are already creating 50, think about what points you need to control:
  • financial Accounting;
  • maintaining a register of all projects;
  • filling sites and working with them so as not to burn the grid;
  • organization of team management;
  • KPI setting;
  • tracking results;
  • storage of all necessary data;
  • analytics.


There are actually a lot of questions - and we are preparing an article on how to organize PBN construction management. And if you don't have time to wait and figure out how to build a PBN and cool your site's link profile, contact our specialists. We are able to help you in a few minutes. Semalt SEO Experts are available at any time and any hours 24/7. Also in any languages. So no matter how your questions may be, just join us, and you will get satisfaction.